VOZ Overview
User Guides & Explainers
Universe Estimates
Coverage Map
Calendars
FAQs
Glossary
News
VOZ Gains Momentum
Major Update Includes Kayo Sports
Posted on 27th May 2024, in VOZ News
VOZ has reached a new milestone in its journey towards delivering the most complete picture of TV viewing with the latest version update including Kayo Sports within the measurement of Subscription TV, with back data available to July 30 2023.
This latest VOZ release also incorporates a reviewed co-viewing model for Connected TV viewing, underscoring OzTAM’s commitment to accurately representing Australia’s changing viewing patterns. It also reaffirms OzTAM’s role as the only source of true national, de-duplicated audience estimates with co-viewing and demographics across all broadcast (linear) TV and full BVOD coverage.
VOZ was first made available to the market in May 2023, with OzTAM moving to the delivery of Total TV reports as the public source of audiences consuming broadcaster content across all platform and devices from January 2024.
OzTAM continues to work closely with the industry and Third Party Software Suppliers to incorporate media agency and broadcaster needs in the construction and utilisation of VOZ, ensuring a smooth transition to the industry’s adoption of VOZ.
Related news
Posted on 26th September 2024, in VOZ News Australia’s official television measurement body, OzTAM, today confirmed that Foxtel will no longer be reported in OzTAM datasets, including VOZ for Total TV and VPM (video player measurement), from 31st December 2024. “OzTAM in conjunction with Seven, Nine, Paramount 10, ABC and SBS, remain committed to VOZ […]
Posted on 26th September 2024, in VOZ News Australia’s official television measurement body, OzTAM, today confirmed that Foxtel will no longer be reported in OzTAM datasets, including VOZ for Total TV and VPM (video player measurement), from 31st December 2024. “OzTAM in conjunction with Seven, Nine, Paramount 10, ABC and SBS, remain committed to VOZ […]
Posted on 9th September 2024, in VOZ News Australian television measurement body, OzTAM, has unveiled refreshed branding for the organisation and its groundbreaking Total TV audience measurement solution, Virtual Australia (VOZ). The updated visual identity marks a period of significant momentum and continued evolution across the business. The new branding includes an evolution of the […]
Posted on 9th September 2024, in VOZ News Australian television measurement body, OzTAM, has unveiled refreshed branding for the organisation and its groundbreaking Total TV audience measurement solution, Virtual Australia (VOZ). The updated visual identity marks a period of significant momentum and continued evolution across the business. The new branding includes an evolution of the […]
Posted on 25th July 2024, in VOZ News -Industry unites behind VOZ currency launch- A new era in audience measurement arrives with the announcement today that Virtual Australia (VOZ), the most complete picture of Total TV viewing, will become Australia’s trading currency from 29th December 2024*. This significant milestone in audience measurement enables trading on truly […]
Posted on 25th July 2024, in VOZ News -Industry unites behind VOZ currency launch- A new era in audience measurement arrives with the announcement today that Virtual Australia (VOZ), the most complete picture of Total TV viewing, will become Australia’s trading currency from 29th December 2024*. This significant milestone in audience measurement enables trading on truly […]
Posted on 6th December 2023, in VOZ News -Software developers now attaining VOZ Gold Standard accreditation–Industry commences embedding VOZ in systems and workflows inpreparation to transact on VOZ data- Virtual Australia (VOZ), Australia’s world-leading, all-screen Total TV viewing and campaign performance solution, has entered the final phase of the collaborative journey towards VOZ becoming Australia’s […]
Posted on 6th December 2023, in VOZ News -Software developers now attaining VOZ Gold Standard accreditation–Industry commences embedding VOZ in systems and workflows inpreparation to transact on VOZ data- Virtual Australia (VOZ), Australia’s world-leading, all-screen Total TV viewing and campaign performance solution, has entered the final phase of the collaborative journey towards VOZ becoming Australia’s […]