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VOZ Gains Momentum
Major Update Includes Kayo Sports
Posted on 27th May 2024, in VOZ News
VOZ has reached a new milestone in its journey towards delivering the most complete picture of TV viewing with the latest version update including Kayo Sports within the measurement of Subscription TV, with back data available to July 30 2023.
This latest VOZ release also incorporates a reviewed co-viewing model for Connected TV viewing, underscoring OzTAM’s commitment to accurately representing Australia’s changing viewing patterns. It also reaffirms OzTAM’s role as the only source of true national, de-duplicated audience estimates with co-viewing and demographics across all broadcast (linear) TV and full BVOD coverage.
VOZ was first made available to the market in May 2023, with OzTAM moving to the delivery of Total TV reports as the public source of audiences consuming broadcaster content across all platform and devices from January 2024.
OzTAM continues to work closely with the industry and Third Party Software Suppliers to incorporate media agency and broadcaster needs in the construction and utilisation of VOZ, ensuring a smooth transition to the industry’s adoption of VOZ.
Related news
Posted on 18th November 2024, in VOZ Streaming OzTAM, Australia’s television measurement body, has announced the launch of VOZ Streaming on 25 November, 2024. This groundbreaking service provides an enhanced multi-broadcaster programmatic BVOD (broadcaster video on demand) trading solution tailored to meet the evolving needs of advertisers and media agencies. Developed through extensive industry collaboration, […]
Posted on 18th November 2024, in VOZ Streaming OzTAM, Australia’s television measurement body, has announced the launch of VOZ Streaming on 25 November, 2024. This groundbreaking service provides an enhanced multi-broadcaster programmatic BVOD (broadcaster video on demand) trading solution tailored to meet the evolving needs of advertisers and media agencies. Developed through extensive industry collaboration, […]
Posted on 3rd October 2024, in VOZ Streaming Snowflake, the AI Data Cloud company, today announced OzTAM, Australia’s official source of television audience measurement, will leverage Snowflake Data Clean Rooms for its VOZ Streaming data enablement solution. VOZ Streaming, Australia’s first solution for multi-broadcaster programmatic Broadcast Video on Demand (BVOD) trading, will make advertising in […]
Posted on 3rd October 2024, in VOZ Streaming Snowflake, the AI Data Cloud company, today announced OzTAM, Australia’s official source of television audience measurement, will leverage Snowflake Data Clean Rooms for its VOZ Streaming data enablement solution. VOZ Streaming, Australia’s first solution for multi-broadcaster programmatic Broadcast Video on Demand (BVOD) trading, will make advertising in […]
Posted on 30th May 2024, in VOZ Streaming o Creates access to all Australian free-to-air broadcasters’ commercial BVOD inventory o Enables de-duplicated reach and frequency management and capping across participating broadcasters o Aggregates scalable reach within Australia’s growing BVOD audience, which now accounts for 10% of Total TV minutes viewed weekly OzTAM today welcomes SBS […]
Posted on 30th May 2024, in VOZ Streaming o Creates access to all Australian free-to-air broadcasters’ commercial BVOD inventory o Enables de-duplicated reach and frequency management and capping across participating broadcasters o Aggregates scalable reach within Australia’s growing BVOD audience, which now accounts for 10% of Total TV minutes viewed weekly OzTAM today welcomes SBS […]
Posted on 26th September 2024, in VOZ News Australia’s official television measurement body, OzTAM, today confirmed that Foxtel will no longer be reported in OzTAM datasets, including VOZ for Total TV and VPM (video player measurement), from 31st December 2024. “OzTAM in conjunction with Seven, Nine, Paramount 10, ABC and SBS, remain committed to VOZ […]
Posted on 26th September 2024, in VOZ News Australia’s official television measurement body, OzTAM, today confirmed that Foxtel will no longer be reported in OzTAM datasets, including VOZ for Total TV and VPM (video player measurement), from 31st December 2024. “OzTAM in conjunction with Seven, Nine, Paramount 10, ABC and SBS, remain committed to VOZ […]