Glossary
Helping you cut through all the jargon
TARP (Target Audience Rating Point)
The Audience for a demographic expressed as a percentage of the relevant Universe Estimate.
It is calculated as:
(Audience ÷ Universe Estimate) x 100%
Glossary
Helping you cut through all the jargon
The Audience for a demographic expressed as a percentage of the relevant Universe Estimate.
It is calculated as:
(Audience ÷ Universe Estimate) x 100%