Total TV Weekly ‘When Watched’
Cumulative Reach
Total TV | Broadcast TV Only | BVOD Only | Both | Reach % | UE | ||||||
---|---|---|---|---|---|---|---|---|---|---|---|
Demographics | Broadcast TV + BVOD National | National | Metro | Regional | National | National | Broadcast TV Only National | BVOD Only National | Both National | Total TV National | National |
Total People | 20,169,000 | 10,265,000 | 6,686,000 | 4,019,000 | 3,280,000 | 6,624,000 | 38% | 12% | 25% | 75% | 26,974,000 |
People 25-54 | 8,464,000 | 3,346,000 | 2,291,000 | 1,183,000 | 1,964,000 | 3,155,000 | 30% | 18% | 29% | 77% | 11,037,000 |
People 16-39 | 5,607,000 | 2,595,000 | 1,830,000 | 864,000 | 1,559,000 | 1,453,000 | 29% | 18% | 16% | 63% | 8,873,000 |
Grocery Shoppers | 13,356,000 | 6,039,000 | 3,850,000 | 2,444,000 | 2,187,000 | 5,130,000 | 37% | 13% | 31% | 81% | 16,447,000 |