VOZ Overview
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Total TV Weekly ‘When Watched’
Cumulative Reach
Total TV  | Broadcast TV Only | BVOD Only | Both | Reach % | UE | ||||||
|---|---|---|---|---|---|---|---|---|---|---|---|
| Demographics | Broadcast TV + BVOD National | National | Metro | Regional | National | National | Broadcast TV Only National | BVOD Only National | Both National | Total TV National | National |
| Total People | 20,083,000 | 10,177,000 | 6,537,000 | 4,063,000 | 3,231,000 | 6,674,000 | 38% | 12% | 25% | 74% | 26,974,000 |
| People 25-54 | 8,389,000 | 3,340,000 | 2,225,000 | 1,234,000 | 1,904,000 | 3,145,000 | 30% | 17% | 28% | 76% | 11,037,000 |
| People 16-39 | 5,473,000 | 2,549,000 | 1,787,000 | 849,000 | 1,523,000 | 1,401,000 | 29% | 17% | 16% | 62% | 8,874,000 |
| Grocery Shoppers | 13,192,000 | 5,971,000 | 3,743,000 | 2,477,000 | 2,103,000 | 5,118,000 | 37% | 13% | 31% | 81% | 16,319,000 |
