VOZ Overview
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Total TV Weekly ‘When Watched’
Cumulative Reach
Total TV  | Broadcast TV Only | BVOD Only | Both | Reach % | UE | ||||||
|---|---|---|---|---|---|---|---|---|---|---|---|
| Demographics | Broadcast TV + BVOD National | National | Metro | Regional | National | National | Broadcast TV Only National | BVOD Only National | Both National | Total TV National | National |
| Total People | 20,071,000 | 10,146,000 | 6,544,000 | 4,046,000 | 3,233,000 | 6,691,000 | 38% | 12% | 25% | 74% | 26,974,000 |
| People 25-54 | 8,340,000 | 3,336,000 | 2,220,000 | 1,239,000 | 1,896,000 | 3,108,000 | 30% | 17% | 28% | 76% | 11,037,000 |
| People 16-39 | 5,408,000 | 2,491,000 | 1,739,000 | 849,000 | 1,535,000 | 1,382,000 | 28% | 17% | 16% | 61% | 8,874,000 |
| Grocery Shoppers | 13,130,000 | 5,947,000 | 3,729,000 | 2,472,000 | 2,096,000 | 5,087,000 | 36% | 13% | 31% | 80% | 16,319,000 |
