VOZ Overview
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Total TV Weekly ‘When Watched’
Cumulative Reach
Total TV  | Broadcast TV Only | BVOD Only | Both | Reach % | UE | ||||||
|---|---|---|---|---|---|---|---|---|---|---|---|
| Demographics | Broadcast TV + BVOD National | National | Metro | Regional | National | National | Broadcast TV Only National | BVOD Only National | Both National | Total TV National | National |
| Total People | 20,572,000 | 9,853,000 | 6,328,000 | 3,944,000 | 3,400,000 | 7,319,000 | 37% | 13% | 27% | 76% | 26,974,000 |
| People 25-54 | 8,635,000 | 3,189,000 | 2,098,000 | 1,202,000 | 1,991,000 | 3,455,000 | 29% | 18% | 31% | 78% | 11,037,000 |
| People 16-39 | 5,679,000 | 2,462,000 | 1,716,000 | 834,000 | 1,646,000 | 1,572,000 | 28% | 19% | 18% | 64% | 8,874,000 |
| Grocery Shoppers | 13,423,000 | 5,662,000 | 3,513,000 | 2,382,000 | 2,206,000 | 5,556,000 | 35% | 14% | 34% | 82% | 16,319,000 |
