Total TV Weekly ‘When Watched’
Cumulative Reach
Total TV | Broadcast TV Only | BVOD Only | Both | Reach % | UE | ||||||
---|---|---|---|---|---|---|---|---|---|---|---|
Demographics | Broadcast TV + BVOD National | National | Metro | Regional | National | National | Broadcast TV Only National | BVOD Only National | Both National | Total TV National | National |
Total People | 20,479,000 | 9,886,000 | 6,355,000 | 3,955,000 | 3,403,000 | 7,190,000 | 37% | 13% | 27% | 76% | 26,974,000 |
People 25-54 | 8,498,000 | 3,288,000 | 2,199,000 | 1,206,000 | 1,920,000 | 3,290,000 | 30% | 17% | 30% | 77% | 11,037,000 |
People 16-39 | 5,662,000 | 2,562,000 | 1,799,000 | 858,000 | 1,560,000 | 1,540,000 | 29% | 18% | 17% | 64% | 8,873,000 |
Grocery Shoppers | 13,243,000 | 5,796,000 | 3,634,000 | 2,400,000 | 2,111,000 | 5,336,000 | 36% | 13% | 33% | 82% | 16,175,000 |