Total TV Weekly ‘When Watched’
Cumulative Reach
Total TV | Broadcast TV Only | BVOD Only | Both | Reach % | UE | ||||||
---|---|---|---|---|---|---|---|---|---|---|---|
Demographics | Broadcast TV + BVOD National | National | Metro | Regional | National | National | Broadcast TV Only National | BVOD Only National | Both National | Total TV National | National |
Total People | 18,668,000 | 12,107,000 | 7,997,000 | 4,664,000 | 2,579,000 | 3,982,000 | 45% | 10% | 15% | 69% | 26,974,000 |
People 25-54 | 7,496,000 | 4,361,000 | 3,020,000 | 1,525,000 | 1,451,000 | 1,684,000 | 40% | 13% | 15% | 68% | 11,037,000 |
People 16-39 | 4,840,000 | 3,022,000 | 2,169,000 | 969,000 | 1,083,000 | 735,000 | 34% | 12% | 8% | 55% | 8,874,000 |
Grocery Shoppers | 12,176,000 | 7,620,000 | 4,988,000 | 2,976,000 | 1,583,000 | 2,973,000 | 47% | 10% | 18% | 75% | 16,165,000 |