VOZ Overview
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Total TV Weekly ‘When Watched’
Cumulative Reach
Total TV  | Broadcast TV Only | BVOD Only | Both | Reach % | UE | ||||||
|---|---|---|---|---|---|---|---|---|---|---|---|
| Demographics | Broadcast TV + BVOD National | National | Metro | Regional | National | National | Broadcast TV Only National | BVOD Only National | Both National | Total TV National | National |
| Total People | 18,560,000 | 12,369,000 | 8,155,000 | 4,754,000 | 2,283,000 | 3,908,000 | 47% | 9% | 15% | 71% | 26,265,000 |
| People 16-39 | 4,758,000 | 2,995,000 | 2,121,000 | 986,000 | 1,014,000 | 750,000 | 34% | 12% | 9% | 55% | 8,718,000 |
| People 25-54 | 7,431,000 | 4,472,000 | 3,058,000 | 1,586,000 | 1,281,000 | 1,678,000 | 42% | 12% | 16% | 69% | 10,763,000 |
| Grocery Shoppers | 12,195,000 | 7,942,000 | 5,172,000 | 3,113,000 | 1,401,000 | 2,852,000 | 49% | 9% | 18% | 76% | 16,044,000 |
