VOZ Overview
Total TV Weekly ‘When Watched’
Cumulative Reach
Date Range:
Total TV  | Broadcast TV Only | BVOD Only | Both | Reach % | UE | ||||||
|---|---|---|---|---|---|---|---|---|---|---|---|
| Demographics | Broadcast TV + BVOD National | National | Metro | Regional | National | National | Broadcast TV National | BVOD Only National | Both National | Total TV National | National |
| Total People | 19,545,000 | 11,935,000 | 7,886,000 | 4,561,000 | 2,686,000 | 4,924,000 | 45% | 10% | 19% | 74% | 26,265,000 |
| People 16-39 | 5,328,000 | 2,943,000 | 2,104,000 | 945,000 | 1,307,000 | 1,078,000 | 34% | 15% | 12% | 61% | 8,718,000 |
| People 25-54 | 8,092,000 | 4,276,000 | 2,942,000 | 1,508,000 | 1,539,000 | 2,277,000 | 40% | 14% | 21% | 75% | 10,763,000 |
| Grocery Shoppers | 12,866,000 | 7,525,000 | 4,902,000 | 2,944,000 | 1,686,000 | 3,655,000 | 47% | 11% | 23% | 80% | 16,044,000 |