VOZ Overview
Total TV Weekly ‘When Watched’
Cumulative Reach
Date Range:
Total TV  | Broadcast TV Only | BVOD Only | Both | Reach % | UE | ||||||
|---|---|---|---|---|---|---|---|---|---|---|---|
| Demographics | Broadcast TV + BVOD National | National | Metro | Regional | National | National | Broadcast TV National | BVOD Only National | Both National | Total TV National | National |
| Total People | 19,353,000 | 12,083,000 | 7,967,000 | 4,619,000 | 2,545,000 | 4,725,000 | 46% | 10% | 18% | 74% | 26,265,000 |
| People 16-39 | 5,178,000 | 3,034,000 | 2,150,000 | 985,000 | 1,168,000 | 977,000 | 35% | 13% | 11% | 59% | 8,718,000 |
| People 25-54 | 7,958,000 | 4,356,000 | 2,986,000 | 1,544,000 | 1,463,000 | 2,139,000 | 40% | 14% | 20% | 74% | 10,763,000 |
| Grocery Shoppers | 12,704,000 | 7,618,000 | 4,961,000 | 2,977,000 | 1,591,000 | 3,495,000 | 47% | 10% | 22% | 79% | 16,044,000 |