VOZ Overview
Total TV Weekly ‘When Watched’
Cumulative Reach
Date Range:
Total TV  | Broadcast TV Only | BVOD Only | Both | Reach % | UE | ||||||
|---|---|---|---|---|---|---|---|---|---|---|---|
| Demographics | Broadcast TV + BVOD National | National | Metro | Regional | National | National | Broadcast TV National | BVOD Only National | Both National | Total TV National | National |
| Total People | 20,164,000 | 12,720,000 | 8,463,000 | 4,789,000 | 2,479,000 | 4,965,000 | 48% | 9% | 19% | 77% | 26,265,000 |
| People 16-39 | 5,697,000 | 3,393,000 | 2,417,000 | 1,092,000 | 1,171,000 | 1,133,000 | 39% | 13% | 13% | 65% | 8,718,000 |
| People 25-54 | 8,409,000 | 4,660,000 | 3,211,000 | 1,631,000 | 1,421,000 | 2,328,000 | 43% | 13% | 22% | 78% | 10,763,000 |
| Grocery Shoppers | 13,182,000 | 7,964,000 | 5,213,000 | 3,087,000 | 1,541,000 | 3,677,000 | 50% | 10% | 23% | 82% | 16,044,000 |