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FAQ
7th Apr

What is VOZ?

Virtual Australia, or ‘VOZ’, is the foundation of Australia’s new Total TV reporting standard. VOZ brings together broadcaster content viewed on TV sets (OzTAM and Regional TAM TV ratings) and connected devices (OzTAM’s VPM service, which captures online-delivered TV content, or ‘BVOD’) in a single detailed database. Conceived and developed by OzTAM, Regional TAM and […]

What is VOZ?

Virtual Australia, or ‘VOZ’, is the foundation of Australia’s new Total TV reporting standard. VOZ brings together broadcaster content viewed on TV sets (OzTAM and Regional TAM TV ratings) and connected devices (OzTAM’s VPM service, which captures online-delivered TV content, or ‘BVOD’) in a single detailed database. Conceived and developed by OzTAM, Regional TAM and […]

Glossary
7th Apr

API

A web-based application programming interface for accessing VOZ data. For example, the VOZ ‘R & F’ Portal API allows the user to query VOZ data to determine campaign cross-screen reach and frequency.

API

A web-based application programming interface for accessing VOZ data. For example, the VOZ ‘R & F’ Portal API allows the user to query VOZ data to determine campaign cross-screen reach and frequency.

VOZ News
7th Jul

Daily VOZ data production commences on July 7th
Daily VOZ data production commences on July 7th

Page
16th Jun

Report PDF
Report PDF

Insights
23rd Jun

VOZ insights confirm future of TV is linear + BVOD
VOZ insights confirm future of TV is linear + BVOD

FAQ
7th Apr

Why is it called ‘Virtual Australia’?

OzTAM, Regional TAM and Nielsen have designed a database to represent the Australian population, a ‘Virtual Australia’. The TAM Service uses a robust and large-scale Establishment Survey that collects data from 80,000+ interviews each year about respondents’ homes, TV viewing technologies and the demographics of their household members. In combination with Australian Bureau of Statistics […]

Why is it called ‘Virtual Australia’?

OzTAM, Regional TAM and Nielsen have designed a database to represent the Australian population, a ‘Virtual Australia’. The TAM Service uses a robust and large-scale Establishment Survey that collects data from 80,000+ interviews each year about respondents’ homes, TV viewing technologies and the demographics of their household members. In combination with Australian Bureau of Statistics […]

Glossary
7th Apr

Broadcaster content

Comprises metropolitan and regional free-to-air and subscription broadcasters’ services and includes linear content watched on television sets (both live and played back through the TV set within 7 days) and BVOD watched on connected devices such as connected TVs, computers, tablets and smartphones. Participating BVOD broadcasters: ABC, Seven Network, Nine Network, Network 10, SBS and […]

Broadcaster content

Comprises metropolitan and regional free-to-air and subscription broadcasters’ services and includes linear content watched on television sets (both live and played back through the TV set within 7 days) and BVOD watched on connected devices such as connected TVs, computers, tablets and smartphones. Participating BVOD broadcasters: ABC, Seven Network, Nine Network, Network 10, SBS and […]

Page
10th Sep

Coming Soon
Coming Soon

Total TV
6th Apr

Total TV Top 20 Programs Consolidated 7 Audience
Total TV Top 20 Programs Consolidated 7 Audience

FAQ
7th Apr

Why is VOZ needed?

Australian TV viewing patterns are changing, thanks to the explosion in content, platform and device choice. The average Australian home now has 1.8 TV sets but 6.7 screens in total, and people are using all of them to watch television throughout the day – inside and outside the home. A small but growing number of […]

Why is VOZ needed?

Australian TV viewing patterns are changing, thanks to the explosion in content, platform and device choice. The average Australian home now has 1.8 TV sets but 6.7 screens in total, and people are using all of them to watch television throughout the day – inside and outside the home. A small but growing number of […]

BVOD
6th Apr

BVOD Top 20 Programs Consolidated 7 Audience
BVOD Top 20 Programs Consolidated 7 Audience

VOZ News
25th Feb

VOZ insights confirm future of TV is linear + BVOD
VOZ insights confirm future of TV is linear + BVOD

Total TV Reach
6th Apr

Total TV Consolidated 7 Reach
Total TV Consolidated 7 Reach

Page
27th Apr

Privacy
Privacy

FAQ
7th Apr

What does VOZ comprise?

VOZ captures ‘Total TV’, that is: viewing of Metropolitan, Regional and Subscription TV broadcasters’ linear content (whether viewed live or played back through the TV set within 7 days of original broadcast) and also internet-delivered BVOD services. Participating BVOD broadcasters: ABC, Seven Network, Nine Network, Network 10, SBS and Foxtel.

What does VOZ comprise?

VOZ captures ‘Total TV’, that is: viewing of Metropolitan, Regional and Subscription TV broadcasters’ linear content (whether viewed live or played back through the TV set within 7 days of original broadcast) and also internet-delivered BVOD services. Participating BVOD broadcasters: ABC, Seven Network, Nine Network, Network 10, SBS and Foxtel.

Glossary
7th Apr

BVOD (Broadcast Video on Demand)

Broadcaster content delivered online and watched on an internet-enabled device such as a TV sets, computer, tablet or smartphone. BVOD can be watched live (‘live streaming’) or at a time the consumer chooses (‘on-demand’ or ‘catch-up’).

BVOD (Broadcast Video on Demand)

Broadcaster content delivered online and watched on an internet-enabled device such as a TV sets, computer, tablet or smartphone. BVOD can be watched live (‘live streaming’) or at a time the consumer chooses (‘on-demand’ or ‘catch-up’).

Presentation Assets
6th Apr

VOZ Fact Sheet
VOZ Fact Sheet

FAQ
7th Apr

What does VOZ offer?

VOZ delivers Australia’s first: Truly national database of Total Television viewing. De-duplicated audience estimates of all the broadcaster content available via linear television or streamed via a connected phone, tablet, computer or TV set (‘Total TV’). Total TV audience metrics, including the amount of time people spend watching broadcaster content, the profile of the audience […]

What does VOZ offer?

VOZ delivers Australia’s first: Truly national database of Total Television viewing. De-duplicated audience estimates of all the broadcaster content available via linear television or streamed via a connected phone, tablet, computer or TV set (‘Total TV’). Total TV audience metrics, including the amount of time people spend watching broadcaster content, the profile of the audience […]

Glossary
7th Apr

Establishment Survey

Determines the types of Television Audience Measurement (TAM) panel homes needed to reflect the overall Australian population and is conducted via 65,000+ random phone interviews on both mobile and landlines annually. Questions include the number of working TVs in the home, presence of subscription TV services, who does the grocery shopping, etc., in addition to […]

Establishment Survey

Determines the types of Television Audience Measurement (TAM) panel homes needed to reflect the overall Australian population and is conducted via 65,000+ random phone interviews on both mobile and landlines annually. Questions include the number of working TVs in the home, presence of subscription TV services, who does the grocery shopping, etc., in addition to […]

Glossary
7th Apr

Cross-Screen Measurement

Measurement and reporting of broadcaster content consumed (including reach and frequency) across screens, capturing viewing on TV sets (whether connected to the internet or not), personal computers (PCs including desktop and laptop computers), smartphones and tablets.

Cross-Screen Measurement

Measurement and reporting of broadcaster content consumed (including reach and frequency) across screens, capturing viewing on TV sets (whether connected to the internet or not), personal computers (PCs including desktop and laptop computers), smartphones and tablets.

Page
14th Apr

Terms & Conditions
Terms & Conditions

FAQ
7th Apr

What benefits does VOZ bring?

VOZ crystallises Australia’s Total TV picture: Advertisers and media agencies can create and post-evaluate media plans encompassing TV inventory across all broadcast channels and devices, and manage cross-screen campaigns – including de-duplicated cross-device audience reach goals right up to a national level. VOZ has been built to allow for the future development of a common set of audience groups or […]

What benefits does VOZ bring?

VOZ crystallises Australia’s Total TV picture: Advertisers and media agencies can create and post-evaluate media plans encompassing TV inventory across all broadcast channels and devices, and manage cross-screen campaigns – including de-duplicated cross-device audience reach goals right up to a national level. VOZ has been built to allow for the future development of a common set of audience groups or […]

Page
2nd Apr

Contact
Contact

Glossary
7th Apr

De-duplication

The unique viewers who are exposed to broadcaster program or advertising content and who have watched the same content on more than one screen are each counted as just one viewer in the overall audience estimates. For example, if Steve began watching a program episode on his home TV, continued viewing on his smartphone on […]

De-duplication

The unique viewers who are exposed to broadcaster program or advertising content and who have watched the same content on more than one screen are each counted as just one viewer in the overall audience estimates. For example, if Steve began watching a program episode on his home TV, continued viewing on his smartphone on […]

References
14th Jul

VOZ FAQs
VOZ FAQs

Page
2nd Apr

What is VOZ?
What is VOZ?

References
23rd Jul

Weekly VOZ Total TV Website Report Guidelines
Weekly VOZ Total TV Website Report Guidelines

FAQ
7th Apr

How does VOZ work?

VOZ brings linear TV ratings estimates derived from 20,000+ viewers in OzTAM and Regional TAM panel homes, and 14 million devices streaming TV content (broadcast video on demand, or ‘BVOD’), together in a single, detailed database. The VOZ database is constructed to contain 26 million synthesised ‘individuals’ to represent the profile of all Australians using: […]

How does VOZ work?

VOZ brings linear TV ratings estimates derived from 20,000+ viewers in OzTAM and Regional TAM panel homes, and 14 million devices streaming TV content (broadcast video on demand, or ‘BVOD’), together in a single, detailed database. The VOZ database is constructed to contain 26 million synthesised ‘individuals’ to represent the profile of all Australians using: […]

Glossary
7th Apr

Incremental Reach

Incremental reach refers to the unique and distinct reach that is achieved by one element in the overall screen mix, which then adds to the remainder of the mix. For example, BVOD delivers extra reach to people who were not reached via linear TV broadcaster viewing (in other words, among those people who only watched […]

Incremental Reach

Incremental reach refers to the unique and distinct reach that is achieved by one element in the overall screen mix, which then adds to the remainder of the mix. For example, BVOD delivers extra reach to people who were not reached via linear TV broadcaster viewing (in other words, among those people who only watched […]

Page
27th Apr

Guidelines
Guidelines

References
22nd Jul

VOZ R&F Getting Started
VOZ R&F Getting Started

FAQ
7th Apr

How can VOZ data be accessed?

Various analysis, planning and evaluation tools enable data subscribers to access VOZ data, including VOZ all-screen reporting dashboard; a VOZ reach & frequency (R&F) Portal; and third-party software suppliers (TPSS). In addition, weekly top line VOZ reports are available to the public on virtualoz.com.au.

How can VOZ data be accessed?

Various analysis, planning and evaluation tools enable data subscribers to access VOZ data, including VOZ all-screen reporting dashboard; a VOZ reach & frequency (R&F) Portal; and third-party software suppliers (TPSS). In addition, weekly top line VOZ reports are available to the public on virtualoz.com.au.

Glossary
7th Apr

Linear TV

Broadcaster content received over-the-air via aerial, satellite or cable, and viewed on an in-home TV set, as distinct from broadcaster content delivered via the internet. Linear TV can be watched ‘live’, ‘as-live’ or time-shifted (‘playback’).

Linear TV

Broadcaster content received over-the-air via aerial, satellite or cable, and viewed on an in-home TV set, as distinct from broadcaster content delivered via the internet. Linear TV can be watched ‘live’, ‘as-live’ or time-shifted (‘playback’).

Page
2nd Apr

Resources
Resources

FAQ
7th Apr

What markets does VOZ cover?

VOZ includes free-to-air and subscription television channels viewed in Metropolitan and Regional TV markets (including overlap areas) as well as Rest of Australia. Rest of Australia refers to all other regions of Australia outside of the existing OzTAM and Regional TAM markets, including the combined TV markets of Darwin, Remote Central + Mt Isa, Griffith, […]

What markets does VOZ cover?

VOZ includes free-to-air and subscription television channels viewed in Metropolitan and Regional TV markets (including overlap areas) as well as Rest of Australia. Rest of Australia refers to all other regions of Australia outside of the existing OzTAM and Regional TAM markets, including the combined TV markets of Darwin, Remote Central + Mt Isa, Griffith, […]

Glossary
7th Apr

Live Streaming

Broadcaster video on demand (BVOD) watched as a live linear stream on any inter-connected device. The content may be a simulcast of the corresponding linear TV channel or exclusively streamed live via the broadcaster’s BVOD (online-only) service.

Live Streaming

Broadcaster video on demand (BVOD) watched as a live linear stream on any inter-connected device. The content may be a simulcast of the corresponding linear TV channel or exclusively streamed live via the broadcaster’s BVOD (online-only) service.

References
14th Jul

VOZ Glossary
VOZ Glossary

Glossary
19th Aug

National Total TV Database

Includes free-to-air and subscription television channels viewed in metropolitan and regional TV markets (including overlap areas) as well as Rest of Australia. Rest of Australia refers to all other regions of Australia outside of the existing OzTAM and Regional TAM markets, including the TV markets of Darwin, Remote Central + Mt Isa, Griffith, Mildura, Spencer […]

National Total TV Database

Includes free-to-air and subscription television channels viewed in metropolitan and regional TV markets (including overlap areas) as well as Rest of Australia. Rest of Australia refers to all other regions of Australia outside of the existing OzTAM and Regional TAM markets, including the TV markets of Darwin, Remote Central + Mt Isa, Griffith, Mildura, Spencer […]

Resources
Page
2nd Apr

Glossary
Glossary

Glossary
19th Aug

Only-Only-Both

Linear TV Only, broadcast video on demand (BVOD) Only, and BOTH (Linear TV & BVOD) are mutually exclusive with viewing defined as at least 60 consecutive seconds of the content within a research day for linear TV and 15 consecutive seconds for BVOD: Linear TV Only represents content viewed exclusively on linear TV BVOD Only […]

Only-Only-Both

Linear TV Only, broadcast video on demand (BVOD) Only, and BOTH (Linear TV & BVOD) are mutually exclusive with viewing defined as at least 60 consecutive seconds of the content within a research day for linear TV and 15 consecutive seconds for BVOD: Linear TV Only represents content viewed exclusively on linear TV BVOD Only […]

FAQ
9th Jun

Will VOZ be currency?

OzTAM and Regional TAM continue to be currency TAM data, while VPM is currency for BVOD. OzTAM, Regional TAM and Nielsen TAM will progressively refine and improve VOZ methodology and capabilities. Over time, as VOZ establishes itself in the marketplace, it could become currency for Total TV – subject to agreement between media agencies and […]

Will VOZ be currency?

OzTAM and Regional TAM continue to be currency TAM data, while VPM is currency for BVOD. OzTAM, Regional TAM and Nielsen TAM will progressively refine and improve VOZ methodology and capabilities. Over time, as VOZ establishes itself in the marketplace, it could become currency for Total TV – subject to agreement between media agencies and […]

FAQ
30th Jun

Which demographics are available in VOZ?

The core subset of age/gender demographics outlined in the table below will evolve to include all standard television audience measurement (TAM) demographics:

Which demographics are available in VOZ?

The core subset of age/gender demographics outlined in the table below will evolve to include all standard television audience measurement (TAM) demographics:

Resources
Page
2nd Apr

FAQs
FAQs

FAQ
7th Apr

Will TV and BVOD viewing continue to be reported separately?

Yes. Linear TV and BVOD will continue to be reported separately (in OzTAM and Regional TAM TV ratings, and OzTAM’s Video Player Measurement (VPM) service, respectively). VOZ creates a new, additional picture of ‘Total TV’ viewing, bringing TAM and BVOD together to report all-screen, de-duplicated viewing nationally.

Will TV and BVOD viewing continue to be reported separately?

Yes. Linear TV and BVOD will continue to be reported separately (in OzTAM and Regional TAM TV ratings, and OzTAM’s Video Player Measurement (VPM) service, respectively). VOZ creates a new, additional picture of ‘Total TV’ viewing, bringing TAM and BVOD together to report all-screen, de-duplicated viewing nationally.

Glossary
7th Apr

Segmentation

VOZ has been built to allow for the future development of an industry-wide set of audience groups or segments to be created to reflect buying behaviour and support planning and post-analysis beyond standard age/gender demographics.

Segmentation

VOZ has been built to allow for the future development of an industry-wide set of audience groups or segments to be created to reflect buying behaviour and support planning and post-analysis beyond standard age/gender demographics.

Glossary
7th Apr

Streaming TV Meters

A metering solution used within TAM panel households to measure the streaming activity to television broadcaster content within the home network via connected devices (e.g., connected TV, computer, tablet or smartphone).

Streaming TV Meters

A metering solution used within TAM panel households to measure the streaming activity to television broadcaster content within the home network via connected devices (e.g., connected TV, computer, tablet or smartphone).

FAQ
9th Jun

When is VOZ data delivered?

VOZ data is delivered daily two days after broadcast following the release of the final TAM post-logs and according to the following schedule:

When is VOZ data delivered?

VOZ data is delivered daily two days after broadcast following the release of the final TAM post-logs and according to the following schedule:

Page
2nd Apr

Insights
Insights

Glossary
7th Apr

Synthesised Population

A modelled representation of the entire Australian population using anonymised information from the national Establishment Survey.

Synthesised Population

A modelled representation of the entire Australian population using anonymised information from the national Establishment Survey.

FAQ
22nd Jun

Will VOZ reporting be available on an Overnight and Consolidated basis?

VOZ will deliver Overnight and Consolidated 7-day data reporting (traditional ‘What Watched’ reporting), although the VOZ database also provides the capability to deliver ‘When Watched’ reporting. The TAM (OzTAM and Regional TAM TV ratings) databases are produced, and reporting is delivered, on a ‘What Watched’ basis. That means viewing, whenever it takes place during the […]

Will VOZ reporting be available on an Overnight and Consolidated basis?

VOZ will deliver Overnight and Consolidated 7-day data reporting (traditional ‘What Watched’ reporting), although the VOZ database also provides the capability to deliver ‘When Watched’ reporting. The TAM (OzTAM and Regional TAM TV ratings) databases are produced, and reporting is delivered, on a ‘What Watched’ basis. That means viewing, whenever it takes place during the […]

Page
2nd Apr

News
News

FAQ
7th Apr

Should viewers be concerned for their privacy?

User data that contributes to VOZ is fully anonymised. All OzTAM and Regional TAM TV audience measurement panel households opt-in with full consent. OzTAM and Regional TAM collect no information that can identify the person(s) that owns or uses individual devices. With respect to viewing on connected devices, users have given their consent to the […]

Should viewers be concerned for their privacy?

User data that contributes to VOZ is fully anonymised. All OzTAM and Regional TAM TV audience measurement panel households opt-in with full consent. OzTAM and Regional TAM collect no information that can identify the person(s) that owns or uses individual devices. With respect to viewing on connected devices, users have given their consent to the […]

Glossary
7th Apr

Total TV Measurement

The measurement of broadcaster content from all participating broadcasters (ABC, Seven Network, Nine Network, Network 10, SBS, Foxtel), delivered via their linear TV and BVOD services.

Total TV Measurement

The measurement of broadcaster content from all participating broadcasters (ABC, Seven Network, Nine Network, Network 10, SBS, Foxtel), delivered via their linear TV and BVOD services.

Page
2nd Apr

Using VOZ
Using VOZ

FAQ
7th Apr

Does VOZ capture subscription video-on-demand (SVOD) services or video watched on YouTube or Facebook?

While VOZ is technically capable of reporting SVOD and other video providers, that falls outside the current specifications of the VOZ service.

Does VOZ capture subscription video-on-demand (SVOD) services or video watched on YouTube or Facebook?

While VOZ is technically capable of reporting SVOD and other video providers, that falls outside the current specifications of the VOZ service.

Glossary
7th Apr

Total TV Reach

The sum of all unique (de-duplicated) viewers who have watched broadcaster content during a specified time period via linear TV (for at least 60 consecutive seconds) or a BVOD service (for at least 15 consecutive seconds), on any screen.

Total TV Reach

The sum of all unique (de-duplicated) viewers who have watched broadcaster content during a specified time period via linear TV (for at least 60 consecutive seconds) or a BVOD service (for at least 15 consecutive seconds), on any screen.

Using VOZ
Page
2nd Apr

VOZ In Use
VOZ In Use

Glossary
7th Apr

VOZ

The foundation of Australia’s Total TV reporting standard, bringing together broadcaster content viewed on TV sets and connected devices to provide all-screen, cross-platform planning and reporting.

VOZ

The foundation of Australia’s Total TV reporting standard, bringing together broadcaster content viewed on TV sets and connected devices to provide all-screen, cross-platform planning and reporting.

Page
2nd Apr

Market Reports
Market Reports

Glossary
7th Apr

What Watched

Measurement and reporting of viewing to linear TV content, whether live or in playback, attributed to the time of original broadcast (e.g., OzTAM and Regional TAM Consolidated ratings).

What Watched

Measurement and reporting of viewing to linear TV content, whether live or in playback, attributed to the time of original broadcast (e.g., OzTAM and Regional TAM Consolidated ratings).

Glossary
7th Apr

When Watched

Measurement and reporting of viewing to broadcaster content at the time it was viewed.

When Watched

Measurement and reporting of viewing to broadcaster content at the time it was viewed.

Using VOZ
Page
2nd Apr

Accredited TPSS
Accredited TPSS

Page
2nd Apr

Television Measurement
Television Measurement

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