VOZ Overview
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Virtual Australia, or ‘VOZ’, is the foundation of Australia’s new Total TV reporting standard. VOZ brings together broadcaster content viewed on TV sets (OzTAM and Regional TAM TV ratings) and connected devices (OzTAM’s VPM service, which captures online-delivered TV content, or ‘BVOD’) in a single detailed database. Conceived and developed by OzTAM, Regional TAM and […]
Virtual Australia, or ‘VOZ’, is the foundation of Australia’s new Total TV reporting standard. VOZ brings together broadcaster content viewed on TV sets (OzTAM and Regional TAM TV ratings) and connected devices (OzTAM’s VPM service, which captures online-delivered TV content, or ‘BVOD’) in a single detailed database. Conceived and developed by OzTAM, Regional TAM and […]
Comprises metropolitan and regional free-to-air and subscription broadcasters’ services and includes broadcast TV content watched on television sets (both live and played back through the TV set up to 28 days later) and BVOD watched on connected devices such as TVs, computers, tablets and smartphones. Participating BVOD broadcasters: ABC, Seven Network, Nine Network, Network 10, […]
Comprises metropolitan and regional free-to-air and subscription broadcasters’ services and includes broadcast TV content watched on television sets (both live and played back through the TV set up to 28 days later) and BVOD watched on connected devices such as TVs, computers, tablets and smartphones. Participating BVOD broadcasters: ABC, Seven Network, Nine Network, Network 10, […]
Guidelines to using the VOZ National Total TV website reports. You can download this guide and keep it for reference or to use with your teams to understand the reports.
Guidelines to using the VOZ National Total TV website reports. You can download this guide and keep it for reference or to use with your teams to understand the reports.
OzTAM, Regional TAM and Nielsen have designed a database to represent the Australian population, a ‘Virtual Australia’. The Television Audience Measurement (TAM) Service uses a robust and large-scale Establishment Survey that collects data from 65,000+ interviews each year about respondents’ homes, TV viewing technologies and the demographics of their household members. In combination with Australian […]
OzTAM, Regional TAM and Nielsen have designed a database to represent the Australian population, a ‘Virtual Australia’. The Television Audience Measurement (TAM) Service uses a robust and large-scale Establishment Survey that collects data from 65,000+ interviews each year about respondents’ homes, TV viewing technologies and the demographics of their household members. In combination with Australian […]
Broadcaster linear content received over-the-air via aerial, satellite or cable, and viewed on an in-home TV set, as distinct from broadcaster content delivered via the internet (BVOD). Broadcast TV can be watched ‘live’, ‘as-live’ or time-shifted (‘playback’).
Broadcaster linear content received over-the-air via aerial, satellite or cable, and viewed on an in-home TV set, as distinct from broadcaster content delivered via the internet (BVOD). Broadcast TV can be watched ‘live’, ‘as-live’ or time-shifted (‘playback’).
Australian TV viewing patterns are changing, thanks to the explosion in content, platform and device choice. The average Australian home now has 1.8 TV sets but 6.6 screens in total, and people are using all of them to watch television throughout the day – inside and outside the home. A small but growing number of […]
Australian TV viewing patterns are changing, thanks to the explosion in content, platform and device choice. The average Australian home now has 1.8 TV sets but 6.6 screens in total, and people are using all of them to watch television throughout the day – inside and outside the home. A small but growing number of […]
Broadcaster content delivered online and watched on an internet-enabled device such as connected TV, computer, tablet or smartphone. BVOD can be watched live (‘live streaming’) or at a time the consumer chooses (‘on-demand’).
Broadcaster content delivered online and watched on an internet-enabled device such as connected TV, computer, tablet or smartphone. BVOD can be watched live (‘live streaming’) or at a time the consumer chooses (‘on-demand’).
Virtual Australia (VOZ) – the most accurate picture of Total TV viewing, combining broadcast content watched on all screens, anytime, anywhere in one data set, today launches daily Overnight viewing data – a milestone on the collaborative journey towards VOZ becoming Australia’s Total N reporting standard and trading currency. VOZ Total TV delivers the clearest […]
Virtual Australia (VOZ) – the most accurate picture of Total TV viewing, combining broadcast content watched on all screens, anytime, anywhere in one data set, today launches daily Overnight viewing data – a milestone on the collaborative journey towards VOZ becoming Australia’s Total N reporting standard and trading currency. VOZ Total TV delivers the clearest […]
Guidelines to accessing VOZ. Here’s a quick guide on how to access and interact with the VOZ database.
Guidelines to accessing VOZ. Here’s a quick guide on how to access and interact with the VOZ database.
VOZ captures ‘Total TV’, that is: viewing of Metropolitan, Regional and Subscription TV broadcasters’ (linear) TV content (whether viewed live or played back through the TV set up to 28 days of original broadcast) and also internet-delivered BVOD services. Participating BVOD broadcasters: ABC, Seven Network, Nine Network, Network 10, SBS and Foxtel.
VOZ captures ‘Total TV’, that is: viewing of Metropolitan, Regional and Subscription TV broadcasters’ (linear) TV content (whether viewed live or played back through the TV set up to 28 days of original broadcast) and also internet-delivered BVOD services. Participating BVOD broadcasters: ABC, Seven Network, Nine Network, Network 10, SBS and Foxtel.
Measurement and reporting of broadcaster content consumed (including reach and frequency) across screens, capturing viewing on TV sets (whether connected to the internet or not), computers, smartphones and tablets.
Measurement and reporting of broadcaster content consumed (including reach and frequency) across screens, capturing viewing on TV sets (whether connected to the internet or not), computers, smartphones and tablets.
Your guide to getting started on the VOZ Reach & Frequency Portal. You can download this guide and keep it for reference or to use with your teams to get started.
Your guide to getting started on the VOZ Reach & Frequency Portal. You can download this guide and keep it for reference or to use with your teams to get started.
Download these charts and use in your next presentation.
Download these charts and use in your next presentation.
VOZ delivers Australia’s first:
VOZ delivers Australia’s first:
A connected TV (CTV) is a TV set that is connected to the internet which is required to stream video content.
A connected TV (CTV) is a TV set that is connected to the internet which is required to stream video content.
VOZ crystallises Australia’s Total TV picture:
VOZ crystallises Australia’s Total TV picture:
Determines the types of television audience measurement (TAM) panel homes needed to reflect the overall Australian population and is conducted via 65,000+ random phone interviews on both mobile and landlines annually. Questions include the number of working TVs in the home, presence of subscription TV services, who does the grocery shopping, etc., in addition to […]
Determines the types of television audience measurement (TAM) panel homes needed to reflect the overall Australian population and is conducted via 65,000+ random phone interviews on both mobile and landlines annually. Questions include the number of working TVs in the home, presence of subscription TV services, who does the grocery shopping, etc., in addition to […]
OzTAM Pty Ltd Privacy Statement At OzTAM we respect your privacy and your privacy is important to us. OzTAM Pty Ltd has adopted this privacy policy and collection statement (“this Privacy Policy”) in order to demonstrate its firm commitment to privacy. OzTAM is bound by the Privacy Act 1988 (“the Act”) and the Australian Privacy […]
OzTAM Pty Ltd Privacy Statement At OzTAM we respect your privacy and your privacy is important to us. OzTAM Pty Ltd has adopted this privacy policy and collection statement (“this Privacy Policy”) in order to demonstrate its firm commitment to privacy. OzTAM is bound by the Privacy Act 1988 (“the Act”) and the Australian Privacy […]
Cut through the jargon and understand the terms and definitions. You can download this Glossary sheet and keep it for reference or use it in presentations.
Cut through the jargon and understand the terms and definitions. You can download this Glossary sheet and keep it for reference or use it in presentations.
VOZ provides true national, de-duplicated audience and reach & frequency estimates of all-screen broadcast TV and BVOD viewing. There are three types of duplication addressed in VOZ methodology:
VOZ provides true national, de-duplicated audience and reach & frequency estimates of all-screen broadcast TV and BVOD viewing. There are three types of duplication addressed in VOZ methodology:
OzTAM Pty Limited owns the website located at www.virtualoz.com.au (the”Website”). By accessing and using the Website you, the user, (“you” or “your”) are agreeing to be bound by these terms and Conditions (the “Terms”) which govern your access to and use of the Website. OzTAM is making available, on the Website, data derived from its […]
OzTAM Pty Limited owns the website located at www.virtualoz.com.au (the”Website”). By accessing and using the Website you, the user, (“you” or “your”) are agreeing to be bound by these terms and Conditions (the “Terms”) which govern your access to and use of the Website. OzTAM is making available, on the Website, data derived from its […]
Quick answers to commonly asked questions about VOZ. You can download this FAQ sheet and keep it for reference or use it in presentations.
Quick answers to commonly asked questions about VOZ. You can download this FAQ sheet and keep it for reference or use it in presentations.
Here’s a quick overview of what VOZ is all about. You can download this ‘one-pager’ and keep it for reference or use it in presentations.
Here’s a quick overview of what VOZ is all about. You can download this ‘one-pager’ and keep it for reference or use it in presentations.
Incremental reach refers to the unique and distinct reach that is achieved by one element in the overall screen mix, which then adds to the remainder of the mix. For example, BVOD delivers extra reach to people who were not reached via linear TV broadcaster viewing (in other words, among those people who only watched […]
Incremental reach refers to the unique and distinct reach that is achieved by one element in the overall screen mix, which then adds to the remainder of the mix. For example, BVOD delivers extra reach to people who were not reached via linear TV broadcaster viewing (in other words, among those people who only watched […]
VOZ 5.0 data was released 1st May 2023 for research day Sunday 30th April with back data available from the start of the 2022 research year (26th December 2021).
VOZ 5.0 data was released 1st May 2023 for research day Sunday 30th April with back data available from the start of the 2022 research year (26th December 2021).
Virtual Australia, or ‘VOZ’ is the foundation of Australia’s new ‘Total TV’ reporting standard. VOZ brings together broadcaster* viewing on TV sets and connected devices (connected TVs, computers, tablets and smartphones) to provide all-screen, cross-platform planning and reporting for Australia’s television industry. It delivers step change in the way Australian television is measured and evaluated. […]
Virtual Australia, or ‘VOZ’ is the foundation of Australia’s new ‘Total TV’ reporting standard. VOZ brings together broadcaster* viewing on TV sets and connected devices (connected TVs, computers, tablets and smartphones) to provide all-screen, cross-platform planning and reporting for Australia’s television industry. It delivers step change in the way Australian television is measured and evaluated. […]
Various analysis, planning and evaluation tools enable data subscribers to access VOZ data via third-party software suppliers (TPSS) and the VOZ reach & frequency (R&F) Portal. In addition, weekly top line VOZ reports are available to the public on virtualoz.com.au.
Various analysis, planning and evaluation tools enable data subscribers to access VOZ data via third-party software suppliers (TPSS) and the VOZ reach & frequency (R&F) Portal. In addition, weekly top line VOZ reports are available to the public on virtualoz.com.au.
Broadcaster video on demand (BVOD) watched as a live linear stream on any connected device. The content may be a simulcast of the corresponding broadcast TV channel or exclusively streamed live via the broadcaster’s BVOD (online-only) service.
Broadcaster video on demand (BVOD) watched as a live linear stream on any connected device. The content may be a simulcast of the corresponding broadcast TV channel or exclusively streamed live via the broadcaster’s BVOD (online-only) service.
A guide to assist working with VOZ data. You can download this guide and keep it for reference or use with your teams to better understand the VOZ data.
A guide to assist working with VOZ data. You can download this guide and keep it for reference or use with your teams to better understand the VOZ data.
VOZ provides full national coverage which includes free-to-air and subscription television channels viewed in metropolitan and regional TV markets (including overlap areas) as well as ‘Rest of Australia’. Rest of Australia refers to all other regions of Australia outside of the existing OzTAM and Regional TAM markets, including the combined TV markets of Darwin, Remote […]
VOZ provides full national coverage which includes free-to-air and subscription television channels viewed in metropolitan and regional TV markets (including overlap areas) as well as ‘Rest of Australia’. Rest of Australia refers to all other regions of Australia outside of the existing OzTAM and Regional TAM markets, including the combined TV markets of Darwin, Remote […]
Includes free-to-air and subscription television channels viewed in metropolitan and regional TV markets (including overlap areas) as well as the new regional aggregate market, ‘Rest of Australia’. Rest of Australia refers to all other regions of Australia outside of the existing OzTAM and Regional TAM markets, including the TV markets of Darwin, Remote Central + […]
Includes free-to-air and subscription television channels viewed in metropolitan and regional TV markets (including overlap areas) as well as the new regional aggregate market, ‘Rest of Australia’. Rest of Australia refers to all other regions of Australia outside of the existing OzTAM and Regional TAM markets, including the TV markets of Darwin, Remote Central + […]
Understand the demographics currently available in the VOZ database. You can download this VOZ Demographics sheet and keep it for reference.
Understand the demographics currently available in the VOZ database. You can download this VOZ Demographics sheet and keep it for reference.
Broadcast TV Only, broadcast video on demand (BVOD) Only, and BOTH (broadcast TV & BVOD) are mutually exclusive with viewing defined as at least 60 consecutive seconds of the content within a research day for broadcast TV and 15 consecutive seconds for BVOD:
Broadcast TV Only, broadcast video on demand (BVOD) Only, and BOTH (broadcast TV & BVOD) are mutually exclusive with viewing defined as at least 60 consecutive seconds of the content within a research day for broadcast TV and 15 consecutive seconds for BVOD:
The target date for VOZ to become currency is calendar year 2024 with VOZ-based trading through VOZ-derived TAM Quarter Hour files after agencies and broadcasters have had time to systematically work towards this transition. TAM Quarter Hour audience files derived from VOZ will be identical in structure and frequency but with a reduced set of […]
The target date for VOZ to become currency is calendar year 2024 with VOZ-based trading through VOZ-derived TAM Quarter Hour files after agencies and broadcasters have had time to systematically work towards this transition. TAM Quarter Hour audience files derived from VOZ will be identical in structure and frequency but with a reduced set of […]
National Total TV (including Rest of Australia*) Metro and Regional: five mainland capital cities and aggregated regional markets *Rest of Australia covers the TV markets of Darwin, Remote Central + Mt Isa, Griffith, Mildura, Spencer Gulf (Port Pirie/Broken Hill) & Riverland/Mt Gambier. Note: reporting is only available at the Rest of Australia aggregate level. For […]
National Total TV (including Rest of Australia*) Metro and Regional: five mainland capital cities and aggregated regional markets *Rest of Australia covers the TV markets of Darwin, Remote Central + Mt Isa, Griffith, Mildura, Spencer Gulf (Port Pirie/Broken Hill) & Riverland/Mt Gambier. Note: reporting is only available at the Rest of Australia aggregate level. For […]
A metering solution used within TAM panel households to measure the streaming activity to television broadcaster content within the home network via connected devices (e.g., connected TV, computer, tablet or smartphone).
A metering solution used within TAM panel households to measure the streaming activity to television broadcaster content within the home network via connected devices (e.g., connected TV, computer, tablet or smartphone).
As part of the construction of VOZ, OzTAM’s VPM census level data is enhanced via BVOD demographic modelling to deliver person-based estimates of viewing to live and video on-demand streaming broadcaster content. The demographics available in VOZ (shown in blue below) reflect the demographics currently in the BVOD demographic model and will evolve over time. […]
As part of the construction of VOZ, OzTAM’s VPM census level data is enhanced via BVOD demographic modelling to deliver person-based estimates of viewing to live and video on-demand streaming broadcaster content. The demographics available in VOZ (shown in blue below) reflect the demographics currently in the BVOD demographic model and will evolve over time. […]
Through 2024, broadcast TV and BVOD will continue to be reported separately (in OzTAM and Regional TAM TV ratings, and OzTAM’s Video Player Measurement (VPM) service, respectively) allowing a period of transition for the industry.
Through 2024, broadcast TV and BVOD will continue to be reported separately (in OzTAM and Regional TAM TV ratings, and OzTAM’s Video Player Measurement (VPM) service, respectively) allowing a period of transition for the industry.
A modelled representation of the entire Australian population using anonymised information from the national Establishment Survey to which broadcast TV and BVOD viewing is attributed.
A modelled representation of the entire Australian population using anonymised information from the national Establishment Survey to which broadcast TV and BVOD viewing is attributed.
VOZ data is delivered overnight for the previous day at 11:30am* based on preliminary log information. Overnight data based on confirmed log information is released the following day (Saturday, Sunday, Monday data delivered on Tuesdays) at 11:30am. *Further optimisation of delivery time is included in the VOZ 2024 roadmap.
VOZ data is delivered overnight for the previous day at 11:30am* based on preliminary log information. Overnight data based on confirmed log information is released the following day (Saturday, Sunday, Monday data delivered on Tuesdays) at 11:30am. *Further optimisation of delivery time is included in the VOZ 2024 roadmap.
VOZ delivers Overnight and Consolidated 7-day data reporting (traditional ‘What Watched’ reporting), although the VOZ database also provides the capability to deliver ‘When Watched’ reporting. The TAM (OzTAM and Regional TAM TV ratings) databases are produced, and reporting is delivered, on a ‘What Watched’ basis. That means viewing, whenever it takes place during the 7 […]
VOZ delivers Overnight and Consolidated 7-day data reporting (traditional ‘What Watched’ reporting), although the VOZ database also provides the capability to deliver ‘When Watched’ reporting. The TAM (OzTAM and Regional TAM TV ratings) databases are produced, and reporting is delivered, on a ‘What Watched’ basis. That means viewing, whenever it takes place during the 7 […]
Total TV is defined as viewing to broadcaster/s content across all screens (TV sets, computers, tablets, and smartphones) including live or played back through the TV set (broadcast TV) and also internet-delivered broadcaster video on demand (BVOD) live streamed or on demand.
Total TV is defined as viewing to broadcaster/s content across all screens (TV sets, computers, tablets, and smartphones) including live or played back through the TV set (broadcast TV) and also internet-delivered broadcaster video on demand (BVOD) live streamed or on demand.
User data that contributes to VOZ is fully anonymised. All OzTAM and Regional TAM TV audience measurement panel households opt-in with full consent. OzTAM and Regional TAM collect no information that can identify the person(s) that owns or uses individual devices. With respect to viewing on connected devices, users have given their consent to the […]
User data that contributes to VOZ is fully anonymised. All OzTAM and Regional TAM TV audience measurement panel households opt-in with full consent. OzTAM and Regional TAM collect no information that can identify the person(s) that owns or uses individual devices. With respect to viewing on connected devices, users have given their consent to the […]
The sum of all unique (de-duplicated) viewers who have watched broadcaster content during a specified time period via broadcast TV (for at least 60 consecutive seconds) or a BVOD service (for at least 15 consecutive seconds), on any screen.
The sum of all unique (de-duplicated) viewers who have watched broadcaster content during a specified time period via broadcast TV (for at least 60 consecutive seconds) or a BVOD service (for at least 15 consecutive seconds), on any screen.
While VOZ is technically capable of reporting SVOD and other video providers, that falls outside the current specifications of the VOZ service.
While VOZ is technically capable of reporting SVOD and other video providers, that falls outside the current specifications of the VOZ service.
Refers to Third Party Software Suppliers that access and process OzTAM, Regional TAM or VOZ data on behalf of subscribers. Subscribers have a choice of Gold Standard-accredited TPSS.
Refers to Third Party Software Suppliers that access and process OzTAM, Regional TAM or VOZ data on behalf of subscribers. Subscribers have a choice of Gold Standard-accredited TPSS.
OzTAM’s Video Player Measurement (VPM) service measures and reports all BVOD viewing played to connected devices, wherever those devices are located in Australia.
OzTAM’s Video Player Measurement (VPM) service measures and reports all BVOD viewing played to connected devices, wherever those devices are located in Australia.
Subscribers to both OzTAM and Regional TAM elemental data can choose how to access the detailed VOZ database and integrate it with their own systems. Daily and weekly top line VOZ reports are available and free to view on the reports page of the website. VOZ subscribers have a choice of data access options. Third […]
Subscribers to both OzTAM and Regional TAM elemental data can choose how to access the detailed VOZ database and integrate it with their own systems. Daily and weekly top line VOZ reports are available and free to view on the reports page of the website. VOZ subscribers have a choice of data access options. Third […]
The foundation of Australia’s Total TV reporting standard, bringing together broadcaster content viewed on TV sets and connected devices to provide all-screen, cross-platform planning and reporting.
The foundation of Australia’s Total TV reporting standard, bringing together broadcaster content viewed on TV sets and connected devices to provide all-screen, cross-platform planning and reporting.
VOZ provides powerful new insights for advertisers, their media agencies and broadcasters. Its benefits span advertising campaign planning & post-evaluation, and VOZ can also inform broadcasters’ programming & sales strategies. Here are some examples of VOZ in campaign, programming & sales strategy.
VOZ provides powerful new insights for advertisers, their media agencies and broadcasters. Its benefits span advertising campaign planning & post-evaluation, and VOZ can also inform broadcasters’ programming & sales strategies. Here are some examples of VOZ in campaign, programming & sales strategy.
Measurement and reporting of viewing to linear TV content, whether live or in playback, attributed to the time of original broadcast (e.g., OzTAM and Regional TAM Consolidated ratings).
Measurement and reporting of viewing to linear TV content, whether live or in playback, attributed to the time of original broadcast (e.g., OzTAM and Regional TAM Consolidated ratings).
Measurement and reporting of viewing to broadcaster content at the time it was viewed.
Measurement and reporting of viewing to broadcaster content at the time it was viewed.
Daily Overnight Top 30 Programs Daily Consolidated 7 Top 30 Programs Weekly ‘When Watched’ Cumulative Reach Weekly Consolidated 7 Top 20 Programs
Daily Overnight Top 30 Programs Daily Consolidated 7 Top 30 Programs Weekly ‘When Watched’ Cumulative Reach Weekly Consolidated 7 Top 20 Programs
Total TV Overnight Top 30 Programs Total TV Consolidated 7 Top 30 Programs Weekly ‘When Watched’ Cumulative Reach
Total TV Overnight Top 30 Programs Total TV Consolidated 7 Top 30 Programs Weekly ‘When Watched’ Cumulative Reach
TVmap VOZ Reach & Frequency ModuleTVmap VOZ Reach CurvesTVmap VOZ Ranking ReportTVmap VOZ Analyzer Visual Schedule Builder – metropolitan broadcast TV spot schedule R&F Rf8 Exceler8 Dash8:Cumulative ReachTop Programs by Audience Top Programs by Reach Network Analysis Share of Viewing AdvantEdge – Time module
TVmap VOZ Reach & Frequency ModuleTVmap VOZ Reach CurvesTVmap VOZ Ranking ReportTVmap VOZ Analyzer Visual Schedule Builder – metropolitan broadcast TV spot schedule R&F Rf8 Exceler8 Dash8:Cumulative ReachTop Programs by Audience Top Programs by Reach Network Analysis Share of Viewing AdvantEdge – Time module
What is VOZ? Virtual Australia, or ‘VOZ’, brings together broadcast viewing on TV sets and connected devices to provide all-screen, cross-platform planning and reporting for Australia’s television industry. Why is VOZ needed? Latest VOZ News
What is VOZ? Virtual Australia, or ‘VOZ’, brings together broadcast viewing on TV sets and connected devices to provide all-screen, cross-platform planning and reporting for Australia’s television industry. Why is VOZ needed? Latest VOZ News
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