VOZ Overview
Introducing VOZ
Australia’s first truly national picture of Total TV viewing on all screens
What is VOZ?
Virtual Australia, or ‘VOZ’, brings together broadcast viewing on TV sets and connected devices to provide all-screen, cross-platform planning and reporting for Australia’s television industry.
Why is VOZ needed?
A clear picture
VOZ delivers a much clearer picture of viewing on all screen types, whenever and wherever it occurs.
Cross-screen evaluation
VOZ is the all-screen, cross-platform, planning and reporting standard for Australia’s television industry.
The new standard
VOZ is an objective, transparent and standard metric to evaluate TV performance across all screens and platforms.
Access the latest top line VOZ reports free
Subscribers can access VOZ data via Third Party Software Suppliers (TPSS), and the VOZ R&F (reach & frequency) portal.
VOZ market reports are available to view on our website.
VOZ Insights
The VOZ Total TV database delivers a much clearer picture of viewing on all screen types, inside and outside homes, than has been possible before.
VOZ reveals the complete picture of Total TV viewing
Latest VOZ News
Virtual Australia (VOZ) – the most accurate picture of Total TV viewing, combining broadcast content watched on all screens, anytime, anywhere in one data set, today launches daily Overnight viewing data – a milestone on the collaborative journey towards VOZ becoming Australia’s Total N reporting standard and trading currency. VOZ Total TV delivers the clearest […]
Virtual Australia (VOZ) – the most accurate picture of Total TV viewing, combining broadcast content watched on all screens, anytime, anywhere in one data set, today launches daily Overnight viewing data – a milestone on the collaborative journey towards VOZ becoming Australia’s Total N reporting standard and trading currency. VOZ Total TV delivers the clearest […]
